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Reeling In Mobile Web Shoppers With a Better Hook

2009 is expected to be the first year when mobile phones start gaining real traction in holiday shopping. Nearly one in five consumers will use a mobile device to assist in their holiday shopping this year, according to Deloitte's most recent Annual Holiday Survey of retail spending and trends Shoppers will use their mobile devices to find store locations, research prices, find product information, get coupons, read reviews and more. An estimated one in four consumers will even make a holiday purchase with their phone, representing a sizable chunk of potential sales...

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