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Results 1-2 of 2 for Michael Pessetti

Simplifying the CRM Shopping Expedition

A 2005 study by AMR Research found 91 percent of companies increased or maintained their customer relationship management budgets for 2006. With so many companies shopping for new CRM solutions or reviewing upgrade opportunities, businesses need help finding the right solution to meet their current business needs and long-term support requirements...

Squeezing the Best Value out of CRM, Part 2

The most oft-repeated mistake following implementation is underinvestment in training, according to Michael Pessetti, vice president of sales and marketing forSalesPage Technologies "Companies will save more and realize more return in the long run if they begin investing in tr...

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