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It’s Not the Size of Your Customer Data, It’s How You Use It

"In today's Enterprise 2.0 era, those data sources span functional areas like finance, manufacturing, sales, marketing, and shipping, and also span corporate boundaries to the cloud, where SaaS applications, outsourced functions, and web data sources are emerging," Mike Pittaro, cofounder of SnapLogic, an open source data and SaaS integration company, told CRM Buyer. "Unlocking the full value of an enterprise's customer data requires a data integration strategy that can bridge all possibilities."

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The 10 Building Blocks of SaaS CRM Integration

Software as a Service CRM implementations require more than just SaaS to succeed. SaaS customer relationship management must be integrated with other applications and data sources. The goal of SaaS CRM integration is an integrated view of customer data, which unlocks its inherent value and increases productivity ...

It’s Not the Data – It’s How You Use It

"In today's Enterprise 2.0 era, those data sources span functional areas like finance, manufacturing, sales, marketing, and shipping, and also span corporate boundaries to the cloud, where SaaS applications, outsourced functions, and web data sources are emerging," Mike Pittaro, cofounder of SnapLogic, an open source data and SaaS integration company, told CRM Buyer. "Unlocking the full value of an enterprise's customer data requires a data integration strategy that can bridge all possibilities."

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