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Results 1-1 of 1 for Mike Troiano.
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Online Ad Targeting: From ‘Maximize’ to ‘Optimize’

When's the last time you heard an online retailer complain that their banner ads were too well targeted? How about an online publisher lamenting the torrent of accurate user data they were able to capture, or for that matter a user who just wanted more of the ads they were getting to be irrelevant to them? ...

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