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Results 1-2 of 2 for Mike Troiano

Online Ad Targeting: From ‘Maximize’ to ‘Optimize’

When's the last time you heard an online retailer complain that their banner ads were too well targeted? How about an online publisher lamenting the torrent of accurate user data they were able to capture, or for that matter a user who just wanted more of the ads they were getting to be irrelevant to them? ...

Beacon Blunder Returns to Haunt Facebook as Users Sue

"It used to be conventional wisdom that people under 30 don't care about privacy," Mike Troiano, CEO of Matchmine, told the E-Commerce Times. "It turned out they definitely care about controlling [their] own data -- and in the end that is how Beacon really pissed people off." ...

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