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Results 1-2 of 2 for Neil M. Rosen.
EXPERT ADVICE

Don’t Let Your Holiday E-Marketing Plans Run Off the Rails

In the holiday selling season, the most frantic and exciting time of the year, it's a good time to put aside your marketing plan and your email strategy and just blast out mailings to everyone you've ever had on any list you've ever put together. Right? ...

EXPERT ADVICE

Boosting Customer Loyalty With Transition Marketing

Transition marketing is an often-overlooked but extremely powerful online marketing strategy that welcomes prospects and optimizes their conversion to customers while increasing the likelihood of a lifetime relationship. By creating a transition window comprising a set period of time and a program of strategically designed transition messages, companies can optimize the return on their acquisition budget, as well as collect data that will ensure long-term results and define the value of acquisition programs and sources. Companies can take this process and made it a smooth and integral part of their total strategy and e-technology solutions...

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