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Meeting the Great Expectations of a New Breed of Shopper

As recently as just a few years ago, consumers had a limited set of research options when they were looking to make an informed product purchase. They may have done a Google search to learn where to buy the product or noticed an advertisement and visited a store to speak with a sales rep about it. ...

VigLink Aims to Turn Hyperlinks Into Gold

"Every time a click leaves a publisher's site, value is being created, and publishers should be able to capitalize on that value," said Oliver Roup, "but our analysis shows that the complexity and labor involved are prohibitive more than half the time. VigLink has created a product that makes solving that problem transparent and effortless, not just for new content but for the back catalog as well."

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