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Results 1-1 of 1 for Peter Ostrow and Omer Minkara
ANALYSIS

Using Marketing Asset Management to Keep the Brand in Line

Marketing Asset Management (MAM) is an emerging category of Digital Asset Management (DAM) technology that has been developed exclusively for the marketing function. With a host of digital asset technology available, many generic DAM products lack workflow capabilities, dynamic collateral development, and the user security required for productive marketing asset management.

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