First the speeches. In addition to CEO Phil Fernandez's keynotes, there were appearances by Democratic presidential front-runner Hillary Clinton and GE's powerhouse CMO, Beth Comstock. Each woman's appeal to the largely female audience was obvious. They are role models for many and an inspiration for any woman wanting to climb the greased rope of corporate success. ...
Our track had some cool presentations on social marketing from IDC mavens Gerry Murray and Joe Farentino, revenue performance management from Phil Fernandez, CEO of Marketo, and an intriguing discussion from Pam Kostka, a fellow Crusader and CMO of VirtuOz, a company that makes virtual agents. ...
Marketo CEO Phil Fernandez offered his own prescription for recovery, saying that the revenue performance management (RPM) methodology that he and others (Eloqua, Cloud9) are promoting could generate as much as $2.5 trillion in new revenue globally. Maybe he's right, but It'...
The new offering is an entirely separate product; however, there is a tight migration path between it and other products in the Marketo family, Phil Fernandez, CEO and president, told CRM Buyer. "The goal is that as the small business user grows to the point where it needs an...
"This is more than just a six-week cycle release," he said. "Some of the capabilities we have released were discussed by Phil (Marketo CEO Phil Fernandez) more than 18 months ago. In fact, I would call it the biggest release in our history." Radian6 Influence...
What I find somewhat ironic and interesting is that where IT is becoming more strategic and creative, departments like marketing are becoming more tactical and quantitative (which can drive strategy!). In interviews with Phil Fernandez (CEO of Marketo), Bruce Cleveland (a VC with InterWest Partners and former Siebel executive) and Thor Johnson (the pioneering former CMO of Eloqua and leader of his own Team Thor Marketing), all three tell the same story about marketing. ...
VCs like Bruce Cleveland, a former high-ranking executive at Siebel, have been writing about RPM for a couple of years, and today I can speak with him and people like Phil Fernandez, founder and CEO of Marketo, or Swayne Hill, CEO of Cloud9 Analytics, and many others about RPM and have good discussions. The talks aren't simply about revenue and how nice it is, but more substantively, they're about accurately identifying opportunities and bringing them to fruition -- not just in a reasonable time, but like clockwork. ...
Today's revenue cycle is broken. Sales reps spend half their time cold-calling leads instead of interacting with interested prospects, while marketing invests its shrinking budget on costly programs and prospect lists that yield low conversion rates. The two departments seemingly operate in separate silos, interacting only when a lead is handed off from marketing to sales, and this lack of teamwork results in 80 percent of the leads ultimately being wasted. In a tough economy, we can't afford to waste a single lead, but today we are discarding them by the truckload...
Surprisingly -- or not, given itsproduct lineup -- Marketo is doing very well these days, according toCEO Phil Fernandez, who spoke with CRM Buyer about his company's strategies for the recession and beyond ...
E.piphany is set to announce Tuesday that it will offer BEA Systems' WebLogic Server as an integrated option for the E.piphany E.6 CRM suite. "It is part of our ongoing commitment to the J2EE standard," Phil Fernandez, executive vice president of products, told CRM Buyer magazine...
By melding analytical and operational CRM capabilities, the Web-based technology helps drive effective and personalized interactions with customers, explained Phil Fernandez, E.piphany's executive vice president of products and marketing. "The secret sauce, if you will, is in...
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