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Results 1-1 of 1 for Will Devlin.
ANALYSIS

Customer Data Platform: Build It or Buy It?

Customer data platforms (CDPs) are a hot topic among marketers. Here's some quick anecdotal evidence: We polled a recent webinar audience about the topic, and while only around 10 percent of the group had a CDP in place today, roughly 70 percent said they were evaluating vendors or considering building their own platform ...

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