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FIVE-MINUTE SALES PITCH

DoubleClick Makes Moves in Marketing Automation

DoubleClick, which took a giant step into the campaign-management business with its November 2002 acquisition of Protagona, is seeking to make major strides in marketing automation by adding analytics and real-time capabilities to its software. The goal is to increase marketing efficiency, improve c...

FIVE-MINUTE SALES PITCH

MicroStrategy 7i Business-Intelligence Platform

MicroStrategy says its 7i release has both the brains and the brawn large enterprises need to perform a comprehensive array of business-intelligence tasks. COO Sanju Bansal describes the technology as "industrial strength" because it integrates five "styles of business intelligence" into a single pl...

FIVE-MINUTE SALES PITCH

Workbrain ERM 3

In a sluggish economic climate, productivity is paramount, and a relatively new technology designed to optimize it -- employee relationship management -- is gaining market strength. One such tool is Workbrain's ERM 3: By automating labor- and time-intensive, paper-based processes, it is designed to ...

FIVE-MINUTE SALES PITCH

Qualte XL Web-Based Customer Support

Qualte XL is a Web-based customer-support application that offers such features as "smart" e-mail, self-building knowledge bases, problem ticketing, escalation and customer-support databases. Touting its fast deployment and low total cost of ownership, Qualte says the self-service software is design...

FIVE-MINUTE SALES PITCH

Saratoga Systems’ iAvenue

Saratoga Systems' iAvenue is a comprehensive CRM suite designed to integrate front- and back-office operations with sales activities -- in real-time -- for mid-size to large customers. Company executives say the suite can run on Windows or on the Web with remote-access capability. Saratoga presiden...

FIVE-MINUTE SALES PITCH

SalesLogix QuickStart for CRM

Best Software's QuickStart is designed to help beginning CRM users quickly clear the initial hurdles that accompany any enterprise application deployment. The company's strategy is to home in on small and mid-size customers embarking on front-office automation projects or larger companies piloting t...

FIVE-MINUTE SALES PITCH

More Than One New ACT! in the Works

Over the course of the last six months, Best Software has launched six new versions of ACT!, the small-business contact management application. Some of them are the typical product upgrades and releases expected of every vendor. Others, such as ACT! for Web, ACT! for PocketPC and ACT! for Palm, are...

FIVE-MINUTE SALES PITCH

WebSphere Commerce Hones Integration Capabilities

Is e-commerce dead? Lackluster growth and the burgeoning shift away from the siloed platforms of a few years ago to enterprise applications that stress integration with CRM, accounting systems, inventory management and supply chain apps seem to have ushered in a new era counterintuitive to e-commerc...

FIVE-MINUTE SALES PITCH

Genesys Unites Self- and Assisted-Service

Contact centers are usually the bedrock of any sort of live customer service operation. As a provider of this technology, Genesys Telecommunications Laboratories, a subsidiary of Alcatel, has been synonymous with assisted service. However, an acquisition last year -- plus careful attention to pricin...

FIVE-MINUTE SALES PITCH

IBM: Personalization Goes with Portals

Personalization technology goes hand-in-hand with portal tools, as IBM sees it. Corporate users have a hard time trying to figure out which content, information, applications and processes are relevant to them and their work, and open standards are only compounding the problem by providing even more...

FIVE-MINUTE SALES PITCH

SAP Claims Neutral Spot on Web Services Field

Enterprise software maker SAP is following the revenue trail toward the integration niche. Rather than extending its product family of large, comprehensive applications, the company is focusing on "snap-on" modules that automate particular business processes, according to vice president of market st...

FIVE-MINUTE SALES PITCH

IBM Decentralizes Data Management

Though some smaller databases (notably Sybase) are excellent products, IBM's DB2, Oracle's 9i and Microsoft's SQL Server are clearly the big three. The giants offering these systems are constantly jockeying for the crown of premier provider. In fact, some would say they are locked in a death battle ...

FIVE-MINUTE SALES PITCH

Oracle 11i Goes with the Business Flow

Oracle's approach to enterprise software differs markedly from that of its competitors, says vice president of CRM marketing Lisa Arthur. Instead of focusing on function-specific applications -- sales force automation, for example, or campaign management -- the company has organized its software dev...

FIVE-MINUTE SALES PITCH

Onyx 2003 Strategy: Expanding Hosted Services

The year 2002 was about solidification of market gains for CRM vendors that were lucky, and just plain survival for those that were not. It was especially rough financially for mid-size CRM vendors, but Onyx CEO Brent Frei sees the past year as a glass half full. His company's accomplishments have p...

FIVE-MINUTE SALES PITCH

SalesLogix: Still Right in the Middle

During a year when all the enterprise software heavyweights are coming after the CRM mid-market, the SalesLogix division of Best Software wants to remind the world that it always has focused on the small- to medium-size enterprise. SalesLogix general manager Tim Fargo told CRM Buyer this is an impor...

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