Archive

MARKET SNAPSHOT

Health Insurance CRM, Part 1: Shifting Into Catch-Up Mode

The health insurance industry, especially in the U.S., has a long way to go before it achieves a high level of performance in the use of customer relationship management tools. However, pressure is coming from market forces -- including new government healthcare reform policies -- that will compel ...

MARKET SNAPSHOT

On the Prowl for New Ways to Cut Contact Center Costs

Contact center operations are constantly under scrutiny. They're complex, they're expensive to run, and employee retention and training can be problematic, to say the least. Contact center managers have a never-ending desire to streamline operations to keep spending in check. If they're not focusing...

MARKET SNAPSHOT

CRM for Financial Services, Part 1: Unmet Potential

The chastening effect of the recession has many financial services firms taking a cautious view of future CRM investments. One reason is that these firms are husbanding their resources. Another is a growing awareness that investments in CRM by the financial sector have not been all that successful.

MARKET SNAPSHOT

Workforce Management: Beyond Time and Attendance

In both the best and worst of economic times, worker productivity is a major management goal. Making sure that employees efficiently carry out their tasks is critical to the success of both government and business enterprises. First, of course, the workers have to show up. Keeping track of employee ...

MARKET SNAPSHOT

SFA May Be Mature, but It’s About to Have a Growth Spurt

Sales force automation -- nimble, lightweight and usually mobile -- seems to have little in common with its staid parent, enterprise resource planning. Until you consider this: After years of widespread adoption, SFA has also become mature. Yet the space is not remaining static. There have been chan...

MARKET SNAPSHOT

Gearing Up for the Project Management Explosion

The economic stimulus assistance injected into major industrial countries to counter the effects of a global recession shone a spotlight on the need to rebuild their infrastructures. The need to manage such public works investments efficiently has generated a huge potential market for project manage...

MARKET SNAPSHOT

Marketing Automation: A Well-Oiled Machine That’s Ready to Roll

The announcement that Adobe was acquiring Web analytics firm Omniture took many in the marketing industry off guard last month. However, it's less surprising in view of trends that have recently been gaining traction: integration of social media technologies to mainstream platforms; mergers and acqu...

MARKET SNAPSHOT

PRM: Ready to Break Out

Some think of it as just an offshoot of CRM. Others view PRM, or partner relationship management, as interchangeable with sales force automation. The reality is PRM is coming of age in its own right, as manufacturers and technology companies struggle to manage their highly complex -- and constantly ...

MARKET SNAPSHOT

ERP: The Slumbering Enterprise Giant Is Awakening

A mature market that has served as the backbone for enterprise computing for many decades, the ERP industry is not characterized by rapid change. So, when a "game changer" appears -- that's how Frost & Sullivan analyst David Boulanger characterized SAP's ongoing Business ByDesign rollout -- it p...

MARKET SNAPSHOT

CRM in 2009: Personal, Social, Mobile, Adaptable

Making sure that every customer gets the personal touch may be fairly easy for the owner of a neighborhood bakery, but in a mass market of millions, making each customer feel like an individual is a formidable challenge. In the information age, tools like customer relationship management software ma...

MARKET SNAPSHOT

The BI Outlook: A Bright Spot of Growth in a Gloomy Economy

One business sector weathering the current economic downturn is that of business intelligence. In fact, Hans Hultgren, director of the Data Warehousing and Business Intelligence program at Daniels College of Business, told CRM Buyer that business intelligence is growing and will continue to do so. "...

MARKET SNAPSHOT

The BPO Outlook: Mostly Cloudy With Patches of Sun

Five years ago, megadeals were all the rage in the business process outsourcing (BPO) world. Global players such as IBM, Accenture, ACS and CSC were racking up billion-dollar multiyear contracts, mainly for accounting, human resource and procurement functions. Now that's changing. "What we can say i...

MARKET SNAPSHOT

The State of BPM: Poised for Takeoff

Nothing like a recession to spur business growth. In the BPM space, the current downturn has presented a major marketing opportunity for software and IT service firms. Sparked by customers seeking to cut costs and by innovations in e-commerce, the BPM market could easily double over the next several...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
Loading ... Loading ...

LinuxInsider Channels