Innovation vs. Magic: Why Apple and Microsoft Need James Bond

After seeing the new Microsoft offerings, Steve Wozniak recently lamented that Microsoft is now out innovating Apple. Wozniak is the surviving founder of Apple, and his perspective clearly is important, but he was the guy who got the product to work. It was the other Steve who was largely responsib...


The New New Force

You could be forgiven if you thought was done with announcements if you attended the soiree in New York last week, but if you thought that you'd also be wrong. Kendal Collins, CMO of Salesforce, told me that there will be another announcement on April 27 in San Francisco, and accordi...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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