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In-Skin ID Could Have Commercial Future

The Food and Drug Administration recently green-lighted a product called VeriChip, a coded radio chip that, when picked up by a radio-frequency reader in an ambulance or hospital emergency room, yields a code that unlocks a patient's medical stats from a central database. Unsurprisingly, the chips, ...

The Technology Innovation Squeeze

An economic downturn means fewer dollars for salaries, business resources and, in some cases, research and development. But is a poor economy synonymous with a dip in technical innovation, particularly at bellwether companies like Cisco and IBM? "Most companies are looking to streamline processes...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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