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Reeling In Customers With Free Holiday Shipping

With holiday season promotions escalating into top gear, the term "free shipping" is popping up on many e-commerce sites. While the promotions do attract the attention of consumers, the meaning of the term and the impact of such promotions on retailers' sales are decidedly mixed at this stage. Ship...

Can Retailers Take the Free Out of Shipping?

Tucked away inside the wave of enthusiasm over the strong 2005 holiday shopping season -- which saw sales exceed forecasts while shoppers expanded their buying to new categories -- is a slight complication that could trip up some retailers hoping to turn those great sales into great profits. One of ...

AOL Search Adds Pay Per Call Marketing Strategy

Starting this month, Ingenio is teaming up with AOL Search to provide businesses nationwide a new marketing strategy that combines the Internet and the telephone. Called Pay Per Call, the strategy offers the power of Internet pay-per-click marketing to small businesses in their own regions. The new ...

Google Inks Search and Ad Deal with Amazon

Google and Amazon.com have tied the knot in a deal designed to expand Google's advertising presence and give Amazon users greater access to products not listed on the e-tailer's site. The multiyear agreement will make Google's search technology and targeted sponsored links available on Amazon. "If t...

Will E-Commerce Ever Beat the 1 Percent Problem?

The Internet accounts for just 1 percent of total U.S. retail sales, according to the U.S. Department of Commerce. And e-tail's piece of the pie is not likely to swell much above 5 percent in the foreseeable future, according to experts. "There is a perceived risk with high-ticket items," Forrest...

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