Archive

Street Pounds Google for Less Than Stellar Q2

Google released a respectable earnings report on Thursday, considered in absolute terms. However, the market had been expecting the search engine giant to deliver a stronger performance and promptly punished its stock for the shortfall. Revenue grew 39 percent to $5.37 billion, from $3.87 billion in...

EXPERT ADVICE

How to Keep Mid-Level Execs From Flying the Coop

These days, I'm often asked about the health of the technology sector. Granted, some people say the economy of the San Francisco Bay Area doesn't reflect the rest of the country, but indications point to the fact that technology industries appear to be relatively unscathed by the economic downturn.

New Publicis Groupe Program to Shoot Ads at Web, Mobile Channels

Yahoo has inked a deal with Publicis Groupe's newly announced VivaKi Nerve Center that will provide clients of the France-based communications company with more targeted and personalized advertising options to maximize global opportunities for mobile ads, the companies announced Wednesday. The new i...

Google Caught in Privacy Teapot Tempest Over Link Location

A coalition of 14 privacy and consumer organizations have charged that Google is violating California law by failing to post a prominent link on its home page to its privacy policy. "Google's reluctance to post a link to its privacy policy on its homepage is alarming," wrote the groups in a letter t...

EXPERT ADVICE

The New E-Marketing Must-Haves: Video and Rich Media

For decades, both manufacturers and retailers have practiced and refined the art of merchandising products. From simple steps like packaging, product shelf placement and signage to sales rep training days and the stopping power of endcap displays, retailers and their vendors have traditionally worke...

Google Flies High on Street With Whopper Quarter

Brushing aside concerns about a drop in paid click rates and sliding past estimates, Google posted results Thursday showing not only that it remains king of the online advertising space but that it can continue to grow sales and profits in uncertain economic times. Revenue at the search giant rose 4...

Yahoo Pulls Together Rebel Alliance

Yahoo has launched a limited test of Google's AdSense search advertising service, a move that Microsoft immediately slammed as anticompetitive and one that came amid a flurry of new developments in the Microsoft-Yahoo saga. The test covers no more than 3 percent of the search queries generated from ...

Yahoo Aims to Pump Up Ad Volume

On Monday, Yahoo previewed Amp, its new online ad management platform. The platform will allow advertisers to precisely target audiences within geographic, demographic and interest-based categories across a network that includes Yahoo's inventory and that of more than 600 U.S. newspapers within the ...

Microsoft Adds Rapt to Its Ad Arsenal

Microsoft announced it will buy advertising management solutions provider Rapt, moving to help smaller online publishers cash in on the growth of online ads just a day after Google launched a service to do the same thing. Rapt provides what it calls "advertising yield management solutions" -- produc...

Google Trots Out Ad Manager for Small Web Publishers

In an early sign of the expanded presence Google intends to have in the online ad world now that it has closed on DoubleClick, the search giant Thursday launched a Web advertising management tool aimed at smaller publishers. The company formally announced Google Ad Manager after several months in te...

EU OKs Google’s Supersize DoubleClick Deal

The European Commission has given its long-awaited blessing to Google's proposed $3.1 billion acquisition of online advertising company DoubleClick. Coming nearly a month ahead of an established April 2 deadline, the decision rested on the EC's findings that the merger would not hurt consumers or im...

Reports: EU to Remove Last Barrier to Google-DoubleClick Merger

European Union regulators are poised to approve Google's acquisition of DoubleClick, according to published reports, handing the search giant a major victory and clearing the way for the $3.1 billion takeover to be closed quickly. The European Commission will approve the merger without conditions, a...

TECH BLOG

Live From eTail: E-Commerce Looks to a More Social, Virtual Future

I couldn't help but feel a bit of deja vu this morning as I entered the Desert Springs resort in Palm Desert, Calif., to attend eTail 2008. After all, I reported on the event last year in the same venue, and the hotel's atmosphere is as oasis-like as I remember it. This year's event is indeed simila...

Google Loses Glow in Q4

Search giant Google missed analyst forecasts for fourth-quarter profit -- even as it slowed its hiring growth to curb expenses -- and executives cited the difficulties of making social networking advertising work as one of the factors for the miss. The longtime Wall Street darling joined a long list...

Microsoft Guns for Google With $44.6B Yahoo Bid

Seeking to reshape the online landscape and create a serious challenger to Google with a single bold stroke, Microsoft has made a $44.6 billion unsolicited bid to buy struggling portal Yahoo. The offer -- shareholders can choose either cash or the equivalent amount of Microsoft stock -- valued Yahoo...

How often do you receive an email that you suspect is fraudulent?
Loading ... Loading ...

LinuxInsider Channels