Archive

INSIGHTS

Work.com and the CRMification of Society

CRMification is the process by which the culture absorbs CRM technology, processes and techniques to achieve some kind of new utility for getting things done better, faster and cheaper. Today we should add safer too. Another way to state it is that CRM is a disruptive innovation in the culture. The ...

Salesforce Revamps Work.com to Help Businesses Address Pandemic

Salesforce has announced a new version of Work.com designed to help businesses and communities function safely during the COVID-19 pandemic. "Work.com is a completely new initiative using an existing domain name that we previously owned," said Salesforce spokesperson Joel Steinfeld. "Our focus is on...

INSIGHTS

ClickSoftware Buy Signals Important Directional Shift for Salesforce

What's the big deal, I thought? Last week Salesforce announced it was paying in the range of $1.35 billion for ClickSoftware, a private field service automation and workforce management company. At first, I attributed it to a slow summer news cycle when many people in the industry are off trout fish...

New Apriva Partnerships Promise Mobile Shopping Innovations

Apriva has announced partnerships with AveriGo and Vagabond to offer innovative mobile shopping and payment solutions. Apriva offers an adaptive platform for secure mobile communications and omnichannel payments. Both its new partners are in the vending and F&B service industries. AveriGo offers...

New AI, Mixed Reality, Customer Insight Tools Coming to Microsoft Dynamics 365

Microsoft announced a number of artificial intelligence, mixed reality and customer insights tools for Microsoft Dynamics 365 at its Microsoft Business Forward event in Paris. There is "a lot of hype around AI and MR, but these are real applications delivering value to customers today" noted Rebecc...

INSIGHTS

Spreading CRM’s Message

I've recently been writing a lot about platforms -- not about any one in particular, but about the importance of platform to the future of what we all do in CRM and beyond. Platform provides a level of abstraction between machines and humans, who must get useful work out of them. Inventing the pla...

Salesforce IoT Insights Could Turbocharge Field Service

Salesforce has announced the addition of IoT Insights to Field Service Lightning. The new tool permits signals from IoT devices to show up directly on Salesforce Service Cloud and Field Service Lightning mobile app consoles, alongside CRM data. Service organizations can draw on those signals to anti...

INSIGHTS

Turning a Corner in CRM

For the last 20 years, CRM has occupied a preeminent niche in enterprise software. It has been the hip, up-and-coming solution in the front office, brimming with innovation and new approaches to some difficult problems that go back a long way. CRM applied basic database technology to a business' cha...

INSIGHTS

SAP Discovers CRM

SAP has unveiled a new attempt to consolidate a group of about a dozen front office apps into a fully integrated CRM suite -- next year. How do you say "lipstick on a pig" in a non-derogatory way? Look, CRM is over 20 years old now. In the early days, the vendors scrambled to integrate their apps in...

INSIGHTS

2017: CRM in Full Stride

There was a lot in customer relationship management to like in 2017. The industry racked up north of $35 billion and the cloud reigned supreme. However, future growth presents a challenge. We're going to need to look beyond selling generic seats to grow the CRM market from here. It's a whole new bal...

INSIGHTS

CRM Health Check

As an industry, CRM continues to grow and shower benefits on its users. It's hard to imagine that some businesses still don't use some form of CRM, but recent data suggests there are still businesses buying their first CRM solutions or changing vendors. It's a compilation of data from all over, with...

Microsoft Dynamics 365 Brings CRM and ERP Together

In a bid to augment its cloud services business with more flexibility on pricing and customization, Microsoft on Wednesday announced the launch of Microsoft Dynamics 365 and Microsoft AppSource, which will integrate its ERP and CRM solutions. The combined cloud offerings, which will become available...

ANALYSIS

Redefining the Vendor-Customer Relationship in the IoT

The advent of a brave new world of connected products and services in the Internet of Things is forcing organizations of all sizes across nearly every industry to reconsider how they will interact with their customers in the future. As a consequence, a growing number of companies are thinking about ...

Microsoft Dynamics Rides the IoT Wave

Microsoft on Monday made its Dynamics CRM Spring 2016 Wave generally available to customers. The application focuses heavily on machine learning and the Internet of Things. It offers field service and project service automation capabilities, as well as four preconfigured Web portal solutions for cus...

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