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Web Analytics: Deep in the Genome of E-Commerce

When e-commerce was hatched back in the '90s, it would have lived for a while without Web analytics, but not for long. It would have died a cruel death in its nest, hungrily watching as bigger, more traditional channels ate up all the nurturing dollars brought to the nest by its parent company -- ex...

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Web Content Management Tools Help Seal the Deal

In the never-ending quest to differentiate themselves from competitors, online retailers often turn to content to set themselves apart and enhance the quality of their Web contact with customers and would-be customers. The need to automate the distribution of content has given rise to a fast-growing...

Web Content Management Tools Help Close the Deal

In the never-ending quest to differentiate themselves from competitors, online retailers often turn to content to set themselves apart and enhance the quality of their Web contact with customers and would-be customers. The need to automate the distribution of content has given rise to a fast-growing...

Helping Corporations Track Digital Content

Companies large and small now rely on digital content. They download brochures to salespersons, ship video clips to employees, and plaster their logos in front of consumers. As more information takes digital formats, corporations need tools to monitor the use of their assets, which freely move in an...

IBM Acquires Venetica To Strengthen Content-Integration Offerings

IBM today announced it has signed a definitive agreement to acquire Venetica, a privately held company based in Charlotte, North Carolina. The acquisition is expected to close in the fourth quarter. Financial details were not disclosed. Venetica's operations will be integrated into the Information I...

IBM Unveils Content Management Software for Small Businesses

Big Blue is again aiming at smaller targets with the announcement of its DB2 Content Manager Express, new content-management software intended to help small businesses store, manage and protect documents and other data. IBM, which also announced DB2 Content Manager for Linux, said it has priced the ...

Elon Musk's Dec. 2 action to release The Twitter Files: Approve or Disapprove?
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