Archive

ANALYSIS

New Media’s Dilemma: Behavioral Targeting vs. Consumer Privacy

Contextual targeting is widely used in both the offline and online advertising worlds. However, the wild-card nature of behavioral targeting could revolutionize how marketers interact with their target audience in an online world. Behavioral targeting is based on a proven assumption that the Web pag...

Yahoo Thinks It Knows What Women Want

Seeking to tap deeper into a key demographic for advertisers, Yahoo on Monday launched Shine, a Web site meant to become an Internet starting point for women between the ages of 25 and 54. Shine will offer content licensed from publishers such as Conde Nast and Hearst in nine categories, including f...

NBC Pumps Oxygen Into Fem-Oriented Media Mix

NBC Universal will purchase Oxygen Media, the operator of a cable channel aimed at women, for $925 million, a move that dovetails with its 2006 purchase of the iVillage online network for $600 million. The acquisition gives NBC a cable channel that reaches 74 million homes and offers advertisers a f...

SOFTWARE TOOLBOX

Program Provides Solution to the Sharing Challenge

Everywhere you turn these days in the digital world you'll run into touts about sharing. Share files. Share photos. Share video. That's fine, but someone forgot to tell the e-mail providers about this sharing craze. They're still putting limits on attachments to e-mail messages that put a grave crim...

NBC Universal Nabs iVillage in $600 Million Deal

In a move to extend its reach, NBC Universal on Monday agreed to buy iVillage, a leading online destination for women, for approximately US$600 million in cash. NBC Universal, which runs the NBC television network and the Universal film studio, will pay $8.50 in cash for each share of iVillage's sto...

Yahoo, Viacom Seal Search Ad Distribution Deal

Yahoo and Viacom have struck a multi-year deal in which Yahoo will provide search and search marketing services to Viacom's vast array of online properties, providing a sizeable boost to Yahoo's core search business. Specific financial terms of the deal were not disclosed. It calls for Yahoo to hav...

Unicast Puts Full-Screen Video Ads Online

Move over, pop-ups. There is a new Internet advertising format that promises television-quality video and audio without the usual stutters that typically have been associated with streaming media. Online advertising company Unicast unveiled this week its "video commercial" online ad format, which th...

Are Pop-Up Ads Killing Themselves?

Pop-up ads can interrupt, slow or even ruin a Web surfer's experience, but these annoying products of the online ad slump can be eliminated using a number of methods -- including free, third-party software that deflects unwanted browser windows. On the other hand, unsupported third-party software ca...

LinuxInsider Channels