Archive

Stale Open Source Code Rampant in Commercial Software: Report

Open source software is now the foundation for the vast majority of applications across all industries, however many of those industries are struggling to manage open source risk. Organizations, regardless of industry, must do a better job maintaining open source components given their critical natu...

EXPERT ADVICE

5 Steps to Optimizing Your Quiz for Marketing Success

The modern world is becoming more difficult every year for e-commerce marketers. Audiences are harder than ever to reach as mistrust of traditional marketing tactics continues to increase. Banner ads are dying with the rise of ad blockers -- and proven lead generation methods like pop-ups and inters...

EXPERT ADVICE

For Brands the Future Is Facebook

Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the ...

OPINION

Managing Sales Talent Not as Easy as ABC

Sales talent for a long time has been broken up into three groups: A-players, B-players and C-players. Everyone loves the A-players -- they're the ones who bring home the bacon, after all. The B-players show promise and, with the right training and motivation, could become A-players. The C-players? ...

OPINION

5 Reasons the Sales A-Player’s Era Is Ending

Sales talent for a long time has been broken up into three groups: A-players, B-players and C-players. Everyone loves the A-players -- they're the ones who bring home the bacon, after all. The B-players show promise and, with the right training and motivation, could become A-players. The C-players? ...

EXPERT ADVICE

How to Flip Micro E-Commerce Companies

Flipping assets is nothing new -- just turn on HGTV to find countless house-flipping shows. The concept is simple: You buy an underperforming property, make some upgrades, and sell it for more than what you put in. Flipping real estate is no easy venture, though, and investors regularly lose money.

OPINION

The Top 20 CRM Blogs of 2017: Countdown, Part 1

Something very interesting is happening in the world of CRM blogs: CRM is becoming less and less of a subject. Oh, it's in there -- it's just being elbowed to the back of the stage by a whole host of other related disciplines and technologies. Customer experience, customer engagement and content mar...

The 3 Crucial Stages of an Effective Content Marketing Strategy

There are three key stages of implementing a content-based lead generation strategy -- content development, targeting and prospect nurturing -- that marketers should take into account. However, they often focus on one stage more than the others, missing out on opportunities for optimization. That ...

OPINION

Translating Website Visits Into Quality Leads

Back in 1993, every company had to have a website because it was the thing you did! A website was new, fresh and shiny, and it allowed the marketing team to reach more people than ever before. It was on the Internet, which automatically made your company seem cool. Within about 18 moths, though, ev...

OPINION

Rethinking the Customer Journey Map

If you talk to marketers for any amount of time about what they do, you are bound to hear the term "customer journey" at some point. The go-to exercise for marketers looking to up their lead generation games today is "journey mapping," the exercise by which you try to understand how a potential buye...

INSIGHTS

A Future Without Work?

Periodically, a blatantly silly idea gains currency, spreading throughout society, and it has one of two effects: Either it scares the heck out of people, or they become enraptured with its seeming plausibility. Last week, The New York Times published a piece titled, "A Future Without Jobs?" I thoug...

INSIGHTS

What the Buyer Sees

Partner Relationship Management gives a lot of attention to the vendor and partner relationship, and it should. But it's worth remembering that as important as this relationship is, the one that really counts involves an end customer. So what does the end customer need from a channel partner that a ...

OPINION

The Terrifying Numbers Behind a Whopping Marketing Failure

There are lots of scary things out there -- killer viruses, Earth-smashing meteors, the possibility of yet another Real Housewives show. But those are easy to dismiss and push to the farthest corner of the back of your mind. What's really distressing? Numbers. Numbers are really scary -- specificall...

INSIGHTS

How Many Pipelines Do You Have?

It's general practice to have multiple sales forecasts, and that typically means low and upside potential as well as what's committed -- but the idea of teasing those threads apart only at forecasting time might be old school and no longer applicable. Long before you compile a forecast, you have a g...

How often do you receive an email that you suspect is fraudulent?
Loading ... Loading ...

LinuxInsider Channels