Archive

Sprint Cuts Ribbon on Mobile Shopping Service

Looking to stake a claim in the emerging mobile commerce marketplace, Sprint on Thursday launched a tool for its wireless subscribers to enable them to use their handsets to buy from a host of online retailers. Sprint said it was partnering with mShopper to become the first U.S. wireless carrier to ...

Greasing the Wheels of M-Commerce, Part 2

In five years, the number of mobile phone subscribers is expected to increase by almost two billion -- at that point, the way people purchase goods and services could be forever changed. For now, text-messaging, or short message service, is chiefly used for communication, but businesses hip to m-com...

Greasing the Wheels of M-Commerce, Part 1

Originally established as part of a series of the global system for mobile communications standards in 1985, short message service, or SMS, has come to play a pivotal role not only in the evolution of personal mobile communications but in the development of m-commerce as well. In 2006, SMS -- aka "t...

M-Commerce Hot Spots, Part 2: Scaling Walled Gardens

M-commerce, or mobile commerce, is poised to grow into a multibillion dollar market over the next decade. Phone handset makers, telecoms and content providers are pushing the technologies that will enable users with m-commerce-enabled devices to easily purchase products and services via the phone. W...

M-Commerce Hot Spots, Part 1: Beyond Ringtones and Wallpaper

As voice, data, wired and wireless telecommunications converge, conditions are ripening for the extension of e-commerce to mobile, or m-commerce, in markets around the world. Juniper Research estimates that global m-commerce revenue will exceed $88 billion by 2009, a $69 billion increase from year-e...

Is the World Ready for Mobile Marketing?

As the evolution of integrated, multimedia wired and wireless networks and services continues apace, be prepared for the rise of mobile marketing -- or m-marketing -- in the United States as telcos open up their platforms to third-party content providers. More companies are developing mobile adverti...

The Bumpy Road to Mobile Media Convergence

Industry participants and observers are looking for big things to happen in the smartphone space this year. A bevy of emergent technical standards and formats constrain the distribution of content that should be available to smartphone users -- for example, more and varied information, communication...

Study Suggests Mobile Malware Storm Brewing

Just in time for the 3GSM World Congress in Barcelona, Spain, McAfee has released new research that points to a recent increase in mobile malware attacks. Additionally, nearly half of the operators who have been the recipients of mobile malware experienced an attack within the last three months, acc...

M-Commerce Market on the Move, Part 3

Change is the order of the day in the m-commerce market. New smartphones and other handheld digital devices are hitting the marketplace in a torrent, as media convergence accelerates the drive toward "quad play" devices and network services. The telecom and media industries are undergoing a fundamen...

M-Commerce Market on the Move, Part 2

New technological advances, as well as legal and regulatory changes, are tearing down long-standing barriers between industries. Digital voice, data and multimedia content delivery operations are converging with both fixed and wireless telecommunications services. In addition, a host of telecoms, ca...

M-Commerce Market on the Move, Part 1

As more phones and other small-form handheld devices get "smarter," so does the potential for people to use them more often, and for many varied and different purposes. The number of mobile cell phone subscribers worldwide surpassed 1 billion in 2006, and technological innovation continues apace as...

E-BUSINESS SPECIAL REPORT

Is M-Commerce Dead and Buried?

Back in early 2000, mobile commerce seemed to have sky-high potential. A global survey found that 61 percent of respondents imagined they soon would be using wireless devices as universal payment tools, and the analysts who compiled the survey predicted that overall revenue generated by m-commerce w...

E-BUSINESS SPECIAL REPORT

Can M-Commerce Ride WiFi Coattails?

WiFi, a technology that enables wireless Web access at speeds many times faster than a standard dial-up connection, is cropping up in coffee shops, airports and hotels. But despite WiFi's increasing convenience, m-commerce, once seen as a promising way to sell goods, is unlikely to be a boon for ret...

OPINION

That Sinking Wireless Commerce Feeling

Trends are often difficult to get a handle on, especially those that gauge consumer sentiment. But I put a lot of stock in survey-driven news that consumers' interest in shopping via cell phone has plummeted. Such findings are disheartening, but they are not the end of the world for wireless commerc...

Mysteries of the Wireless Pricing Puzzle

As wireless providers search for the right mix of services to spawn a boom in mobile commerce, they also must develop a data pricing strategy that clicks with customers. According to Yankee Group research director Adam Zawel, the practice of charging based on bytes or kilobytes of data baffles many ...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
Loading ... Loading ...

LinuxInsider Channels