Archive

Intuit’s $12B Mailchimp Purchase Breathes New Life Into Email Marketing

Intuit on Monday announced an agreement to acquire Mailchimp, a global customer engagement and marketing platform for small and mid-market businesses, for $12 billion in cash and stock advances. The purchase could be the linchpin that thrusts the mostly financial software company into solving more f...

ANALYSIS

Grinding Data Into Information

A lot of time and treasure has already been spent on "going digital" with no clear understanding of what that should mean. But going digital should, at least in part, mean taking full responsibility for turning a business' mountain of customer data into usable information that advances the company m...

Automated or Human, Consumers Demand Smart, Speedy Service

The fifth annual Customer Expectations Report from Gladly reveals what today's consumers want from brands, especially when shopping online. The report describes how consumers' expectations of retailers have changed in the last year amid a global pandemic and an online shopping boom. Also suggested i...

OPINION

Let’s Rethink Our Relationship With CRM

If you search for "why CRM fails" you get over three million results. Analysts report that close to half of all CRM projects fail and about 40 percent of CRM software purchased goes unused -- because sales teams don't want to use software that makes them glorified data entry clerks and still doesn't...

EXPERT ADVICE

4 Marketing Automation Tools for SMB Success in 2020

Marketing automation isn't a thing of the future -- it's very much a part of the here and now for small and midsized businesses across the world. However, many are unaware of a variety of marketing automation tools that can help SMBs reach customers in a timely and effective way. In order for SMBs t...

EXPERT ADVICE

The Rise of Technology in Scaled Event Marketing Programs

The amount of data we create each day is astronomical. The digital universe likely will reach 44 zettabytes in 2020, according to the World Economic Forum. That is 40 times more bytes than there are stars existing in the observable universe. To say that's a lot of data is a colossal understatement -...

OPINION

Do Your Customer Journeys Have Dead Ends or Dead Spots?

It's easy to take things you see every day for granted. We take the sun rising and setting for granted, for instance, and that's a good thing, because it helps us organize our lives. However, in business taking things for granted is a hazard. Change is everything these days, and that means the conce...

EXPERT ADVICE

Getting Ahead of the Digital Marketing Evolution Curve

Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions -- and transactions -- both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so impor...

New Insightly Marketing Platform Modernizes Legacy CRM

Insightly has announced the availability of Insightly Marketing, which integrates marketing, sales and project management into a single platform to support dynamic customer journeys. The company also released the results of the Insightly Marketing Study it conducted last month probing trends and cha...

Signpost Secures $52M to Expand Its SMB Marketing Reach

Cloud marketing company Signpost has raised $52 million in new funding to "increase the scale of our business and invest in our technology," CEO Stuart Wall announced. The company's Software as a Service platform for small and mid-sized businesses consists of artificial intelligence-based customer r...

EXPERT ADVICE

6 E-Commerce Shipping Strategies That Level the Playing Field for SMBs

E-commerce continues to become more competitive as large companies like Amazon, Target and Walmart soak up market share and customer attention. Shipping window expectations have become shorter, and many online retailers struggle to keep up, particularly SMBs. How can SMBs compete? Not only is compet...

EXPERT ADVICE

How E-Commerce SMBs Can Step Up Sales Engagement

"Sales engagement" is not a new concept, but the premise around its application has matured over the last few years. So, what is it? If you want the TL;DR version, it's the process of engaging with new sales opportunities quickly and persistently, with a cadence designed to connect, using multiple c...

INSIGHTS

Turning a Corner in CRM

For the last 20 years, CRM has occupied a preeminent niche in enterprise software. It has been the hip, up-and-coming solution in the front office, brimming with innovation and new approaches to some difficult problems that go back a long way. CRM applied basic database technology to a business' cha...

EXPERT ADVICE

6 Winning Shipping Strategies for E-Commerce SMBs

E-commerce continues to become more competitive as large companies like Amazon, Target and Walmart soak up market share and customer attention. Shipping window expectations have become shorter, and many online retailers struggle to keep up, particularly SMBs. How can SMBs compete? Not only is compet...

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