Archive

PRODUCT PROFILE

NextPrinciples Makes Integration Paramount

NextPrinciples has launched Insight-To-Action, a social analytics and engagement product that integrates with a handful of CRM applications. The company is in talks with other vendors to expand the integration of the platform, said Ted Sapountzis, head of marketing and product management for NextPri...

EXPERT ADVICE

Cloud Atlas: Defining and Categorizing the Personal Cloud

The definition and makeup of the "personal cloud" are areas of intense debate. A variety of companies with a stake in cloud-based engagement have very different perspectives on what is and is not included as part of a consumer's personal cloud. "The cloud" broadly refers to the content, services, ...

EXPERT ADVICE

Securing BYOD Access With Single Sign-on

For enterprises, the collision of the mobile revolution with the cloud revolution represents a security train wreck. Tablets and smartphones are quickly becoming the productivity tool of choice for executives, sales professionals and remote workers. However, BYOD -- Bring Your Own Device -- is makin...

CRM Product Profiles: The Year in Review

CRM applications tend to embody a range of features, depending on the maker and the audience. Some applications are stripped-down products sporting a handful of features -- and only those features -- deemed necessary to the user. Other products have become de facto mini-ERP systems with their integr...

PRODUCT PROFILE

Salesforce.com Pilots Tech for Team-Building

Salesforce.com rolled out an integration between Sales Cloud and Work.com this week. The integration is currently available in pilot and will be made generally available to all Salesforce.com customers in the first half of 2013. To understand the value-add the integration offers, one first has to b...

With Great SOMO Tools Come Great Responsibilities

Enterprise CRM of the future is all about social and mobile. In fact, Blackbaud, which specializes in providing CRM products and services to the nonprofit sector, even has an acronym for it: SOMO. "We're looking at how we can extend our technology into social and mobile spheres," said Tiffany Crumpt...

CRM’s Eeny, Meeny, Miny Mobile Problem

In the beginning, there was Apple's iPad. For a long time, "tablet" meant the iPad and nothing but the iPad. Then competitors began to make an appearance in the tablet market. For CRM vendors, that state of affairs made developing mobile products and strategies much easier. Now, there are several ta...

PRODUCT PROFILE

Demandbase Finely Hones B2B Targeted Marketing

Demandbase is extending beyond its Web analytics and sales roots with a new platform that allows B2B advertisers to target and personalize display ads for specific companies. Demandbase Company-Targeted Advertising, which has been incorporated by Eloqua within its own marketing automation applicatio...

INSIGHTS

Social Marketing: Right Idea for the Times

You might be tempted to consider social marketing just another idea in an endless stream of things dreamed up by the software industry -- and pundits like me -- to generate more business. Well, you'd be right about some of that, but I'd like to argue that the idea is more than hype and is, in fact, ...

PRODUCT PROFILE

Mobile CRM Strikes Geolocation Gold

Increasingly, CRM vendors are incorporating geofunctionality into their offerings. It is a must-have marketing technique for brick-and-mortar retailers competing with e-commerce providers. While that use is indeed still a big driver, vendors are also beginning to view it as a technology that has mul...

INSIGHTS

CRM and Energy Conservation

It's been a little while since I wrote about the impact of energy costs on business, but just because I have been silent doesn't mean the issue is quiescent -- just the opposite. Demand is stronger than ever and supply is trying to catch up, but it will fail. The result will be higher energy and tra...

OPINION

The Channel Steps Up to the Cloud

I've been suggesting for the past few years that a more robust channel ecosystem must emerge for the cloud movement to continue to grow at its current pace. While fundamental nature of the cloud computing business creates significant challenges for traditional channel companies, rapidly rising use...

PODCAST

The Faster, Cheaper Help Desk in the Cloud

One of the trends emerging in the cloud computing space is taking on IT service desk and incident management functions "as a service." A common data architecture and fast delivery benefits combine to improve efficiency, cost and results for IT support end users. For example, intelligent energy-manag...

PRODUCT PROFILE

Bizness CRM Homes In on SMB Prospects

There are countless of CRM apps for small businesses, Bizness Apps CEO Andrew Gazdecki readily admits. But CRM apps aimed at companies that sell to small businesses? Not so much. Enter Bizness Apps, which has launched Bizness CRM, a Web-based app, as well as native iPhone app, that is aimed precisel...

PRODUCT PROFILE

Bizo Gives Social a Twirl in B2B Target Marketing

Bizo, an online marketing provider that focuses specifically on the business segment, has introduced two new apps that refine its marketing reach. Bizo Company Targeting and Bizo CRM Retargeting are tightly integrated with Salesforce.com, although it is not necessary to be a Salesforce.com client to...

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