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INDUSTRY INSIDER

Customer Data Integration: Don’t Forget the ROI

Customer data integration or, more broadly, customer-centric master data management solutions, are gaining significant momentum, largely because of their ability to help organizations achieve critical cross-functional business imperatives to bolster customer profitability, reduce operational costs, ...

INDUSTRY ANALYSIS

Why CDI Projects Fail – Part 2: Data Model Inflexibility

In a world where customer acquisition costs are soaring and customer retention -- particularly retaining profitable ones -- is getting harder for every enterprise, "knowing your customer" is not just a slogan but a business mandate. However, in order to truly know its customers, an enterprise need...

OPINION

Why Customer Data Integration Projects Fail, Part 1

Customer data integration (CDI) hubs continue to become a strategic driver for organizations who need to gain unified views of their customers across their sales and distribution channels for multiple product lines. However, while CDI initiatives have become one of the top five priorities for most ...

OPINION

Why All CDI Styles Are Not Created Equal

Today, the CDI market has attracted several technology vendors from areas like ERP, CRM, data quality, and master data management. Unfortunately, while there is consensus that a CDI hub is critical for tying distributed customer data into unified views, there is rampant confusion on how best to imp...

INDUSTRY ANALYSIS

A New Approach to Customer Data Integration, Part 2

Customer data integration (CDI) is becoming important for enterprises who want to target, acquire, develop and retain customers. In order to benefit from it, however, an enterprise needs to create a unified and comprehensive customer view from all disparate data sources -- including CRM, financial,...

INDUSTRY ANALYSIS

A New Approach to Customer Data Integration, Part 1

Customer data integration (CDI) is becoming important for enterprises who want to target, acquire, develop and retain customers. In order to benefit from it, however, an enterprise needs to create a unified and comprehensive customer view from disparate data sources -- including CRM, financial, pro...

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