Archive

Aussies Mull State-Run Alternative to Facebook, Google

A warning by Facebook and Google that they may have to curb service to Australia if a controversial law takes effect this year has the Aussies reviewing their options, including setting up a publicly-funded social network. The idea was floated in a report titled "Tech-Xit: Can Australia survive with...

The Strive to Survive a COVID-19 Holiday Shopping Season

The upcoming holiday season is looking much different than anyone would have suspected this time last year. Forget about the customary long lines to buy gifts for loved ones and friends this year -- if you can even find a store that is open. All of these changes make it critical for marketers to ada...

INSIGHTS

What’s Old Is New Again

A raft of new technologies that impact CRM are about to be announced, but even without the latest announcements due now through October, there's a realization that we're coming full circle. Oracle is making hardware sexy again, using it to drive new business models and to push its CX version of CRM;...

Hucksters Rake In $500K With Android, iOS Adware Scam Apps

Seven scamware apps found in Google Play and Apple's App Store corralled more than half a million dollars for their developers, according to Avast. The company discovered the malicious apps after a 12-year-old girl flagged a suspicious app promoted on a TikTok profile through its "Be Safe Online" pr...

INSIGHTS

Fall Ramp-Up

Technology's fall selling season is gearing up for year-end as it always does, coronavirus or not, and the CRM industry follows suit with some mods. The majors like Salesforce and Oracle, as well as fast followers like Zoho, are in hot pursuit of what's new -- and they're betting new in this context...

TikTok Enlists Oracle to Evade Trump’s Executive Order

A proposal to avoid the banning of the popular social media app TikTok was submitted to the U.S. Treasury Department over the weekend. The plan submitted by ByteDance, which owns TikTok, calls for the company to enlist Oracle as a "trusted technology provider" in order to address national security c...

Reported Data Breaches Decline in H1 2020

Data breaches were rampant in 2019, occurring at an unprecedented pace. However, the first half of this year has seen a reduction in the number of reported events. Reported being the operative word. In all, more than 15 billion records were exposed in nearly 7,100 data breaches last year. This year ...

OPINION

Anatomy of Failure: Why It’s Problematic That Zuckerberg Is the Least Trusted Big Tech CEO

Last week we ran a survey asking people which of the CEOs that were questioned by Congress last month is the most trustworthy. Facebook's Mark Zuckerberg took the dubious prize for last place. Tim Cook of Apple was voted the most trustworthy. There shouldn't be any competition; Facebook has the tool...

10 Types of Social Proof and What Makes Them Effective

Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strate...

EXPERT ADVICE

Refocus Your Sales Strategy on the Phone Call

Getting a prospect on the line and talking to them directly matters. It's the ability to deliver the pitch with the right content, cadence, and care for your future clients' needs that makes a voice call so effective. It's not just salespeople who prefer a call -- 92 percent of all customer interact...

The Art of Sewing’s Hi-Tech Revival

During the pandemic, increasing numbers of people have pulled out their sewing machines and knitting needles and gotten to work. A massive resurgence in sewing and crafts has taken place, as makers around the world have been sewing masks and creating other much-needed items for themselves and others...

Digital Fraud Flourishing During Pandemic: Report

If you conducted e-commerce transactions since the pandemic struck, you have probably been the target, or even a victim, of online fraud. A report from Sift titled "Q2 2020 Digital Trust & Safety Index" details a 109 percent increase in content abuse and growth of the fraud economy from January ...

The Current State of Open-Source Testing Tools

Tricentis and three survey project collaborators recently published findings that provide new insights on global trends in open-source testing. The study focused on the open-source tool testing industry, not how or if companies and software developers test their code. The results revealed that a l...

OPINION

Tech Products That Make It Easier to Stay Home

Being locked up at home due to the pandemic can drive people a little nuts. Several technology products have been particularly helpful while sheltering in place, making this semi-forced timeout feel less like a punishment and more like something I could endure. The Atmoph Window 2, for example, look...

Elon Musk's Dec. 2 action to release The Twitter Files: Approve or Disapprove?
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