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Time Scoops Up MySpace With Viant Buy

Time on Thursday announced an agreement to acquire the assets of Viant Technology. The deal will let Time combine its premium content, subscriber data and ad inventory with Viant's first-party data and targeting technology to bring value to clients of both platforms, Time said. "We're going to be ab...

Salesforce Fluffs Up Next-Gen Marketing Cloud

Salesforce on Wednesday announced its next-generation marketing cloud at the Salesforce Connections digital marketing event held in New York this week. The new release has enhancements to Journey Builder that let companies work with the customer journey across sales, service, marketing, custom apps ...

Biting the B2B Merger Bullet

E-commerce mergers and acquisitions may not grab much attention, but experts say the B2B sector could see its share of consolidation in the coming months. Experts predict that a still-tough economy could spur some big players to give themselves an edge by acquiring the service capabilities of sma...

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