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OPINION

The Best Hybrid Mid-Range SUV Might Surprise You

When we decided on a plug-in hybrid, after a lot of research it narrowed down to three with the right balance of performance and efficiency. Those were the Audi Q5 e, the BMW X3 Plug-in Hybrid, and the Volvo XC60 Recharge. Let's walk through what we ended up with, and why, because it wasn't at all ...

OPINION

Apple’s M1 ARM Pivot: A Step Into the Reality Distortion Field

Last week Apple announced a partial pivot away from x86 to ARM with one of those claims so outrageous it could have only come from Apple. The company claimed its new ARM-based PCs would outperform 98 percent of those already in the market. No proof points, no material examples, no listed benchmarks....

The Strive to Survive a COVID-19 Holiday Shopping Season

The upcoming holiday season is looking much different than anyone would have suspected this time last year. Forget about the customary long lines to buy gifts for loved ones and friends this year -- if you can even find a store that is open. All of these changes make it critical for marketers to ada...

Supply and Demand: A Moving Target for E-Tail Marketers

Marketers must adapt to changing circumstances. They also have to play better hunches when handling supply and demand issues. In this constantly changing marketplace, supply and demand are moving targets. So why are advertisers not fully capitalizing on the new situation? Many marketers have not yet...

A Unique Moment in Time for E-Commerce

E-commerce is experiencing rapid growth with no sign of slowing down. Retailers and brands are finding that the new normal in retail and e-tail marketing is much like trying to hit a moving target. They have to take a refined aim and build in some lead time. This marketing strategy requires business...

Google’s New Phone App Feature ID’s Legit Business Calls

Google has taken a step toward controlling spam voice calls on Android devices with a new addition to its phone app. The "Verified Calls" feature will display a caller's name, logo, reason for calling and a verification symbol indicating a business has been verified by Google. The service will initi...

How Customer Conversations Can Create Personalization in E-Commerce

Ask anyone in the e-commerce space and they'll tell you: it's a numbers game. The numbers we rely on every day offer insights into every aspect of our competitive industry, from the click-through success of advertising campaigns to the conversion rates of specifically placed "Buy Now" buttons. Yet i...

OPINION

Applying AI to Bring a ‘Better You’ to Video Meetings

The fact is that people tend to judge us by our appearance. For a lot of folks on video calls, that appearance has degraded sharply this year. Wrinkled clothing, no makeup, partial beards, hair on men down to their shoulders, and work locations that are sloppy, dingy and dark. These all have become...

Consumers Expect More From Brands to Earn Loyalty

Customer loyalty has increased drastically in the last five years, though it has not reached boom status for many brands. Winning repeat business is increasingly difficult, especially with the economic uncertainty brought on by COVID-19. New studies reveal how solidly personalization in marketing dr...

Panic Buying Sparks New E-Tail Strategies

Panic buying and competition for consumer attention between in-store and online transactions have created a brave new world of retail that is bound to continue into a post-pandemic reality. The E-Commerce Times reached out to several firms that guide brands on how to prepare for, and adapt to, chan...

Google Clamps Down on Ads for Spyware, Stalkerware

Advertising for software and hardware designed to stalk and spy on people will soon be banned on Google. Promotion of products or services that are marketed or targeted with the express purpose of tracking or monitoring another person or their activities without their authorization will be prohibite...

Twitter Apologies for Data Security Incident

Twitter on Tuesday notified business clients that their personal information, including email addresses, phone numbers, and the last four digits of their credit card numbers may have been compromised. Self-serve advertisers that viewed billing information on ads.twitter.com or analytics.twitter.com ...

Brave Browser Caught Redirecting URLs for Cash

A browser that has received plaudits for privacy protection has been exposed for redirecting Web searches to make money. Brave, a browser with some 15 million monthly users, has been redirecting searches for cryptocurrency companies to links that produce revenue for the browser's owners through adve...

Facebook Shops Seeks to Cash In on Online Bonanza

Facebook has announced Facebook Shops, which will let small businesses set up a single online store accessible from both Instagram and Facebook. Businesses can choose products they want to feature and customize the look and feel of their online shop. Consumers can find Facebook Shops on a business' ...

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