Archive

Online Warm-ups: Super Bowl Advertisers’ New Game Plan

As the U.S. prepares for kick-off of Sunday's Super Bowl, advertisers already have their plays in motion. Many of the commercials are already viewable online, and ads get support from online components. Over the past few years, the brands who buy air time for the Super Bowl have begun posting their ...

OPINION

Should Businesses Like a Facebook Graph Search Built on Likes?

So now we know why Facebook and Mark Zuckerberg have been so busy recruiting former Google big brains: They coveted their mastery of algorithms, their sure-footedness in navigating mountains of Web-based data. The result? Facebook Graph Search, announced Tuesday by Zuckerberg. Those who were quick ...

SPOTLIGHT ON SECURITY

Stuxnet Spotted Stateside in Chevron Computers

Chevron was infected with the Stuxnet malware in 2010, the company revealed last week, raising concerns about the effectiveness of cyberweapons as a policy tool. Because of Stuxnet's design, it didn't do any damage to Chevron's computers, but the fact that a cyberweapon created to attack Iran's nucl...

OPINION

Dreamforce 2012: Revolution Is Out

The CRM industry is used to getting a jolt every year from Dreamforce, Salesforce.com's annual mega-event. Each year, the number of attendees swells -- this year, it's more than 70,000 -- and that makes CEO Marc Benioff's bacchanal the epicenter of the CRM industry for a week. That give Salesfor...

SPOTLIGHT ON SECURITY

Did Google’s Wardriving Ways Give It a Competitive Edge?

Last week, the U.S. Federal Communications Commission let Google off with a tap on the wrist for hindering the commission's efforts to investigate allegations that Google was slurping information from WiFi networks with its fleet of mapping vehicles.The search giant's punishment -- a $25,000 fine le...

WikiLeaks Splays Stratfor Wide Open

WikiLeaks on Monday released the first 200 of what it says are 5 million emails stolen from global geopolitical analyst firm Stratfor. The emails, written between July 2004 and late December 2011, reveal Stratfor's web of informers, its payoff structure, payment laundering techniques and psychologic...

Super Bowl Advertisers Pile On With Multimedia Blitz

Superbowl Sunday, the biggest, flashiest U.S. sports event of the year, is also the country's biggest advertising event of the year, carrying some of the cleverest ads on TV. This year, Superbowl Sunday may also mark a watershed in advertising, with advertisers reaching out beyond TV to go into digi...

Twitter Trades Simplicity for Sophistication

Twitter has updated its site and dramatically streamlined its user interface with an eye to attracting new users -- not to mention brands. The new look is based on tabbed sections where users can spruce up their profiles and better organize their content. Businesses get the same privilege, with the ...

Spotify’s Slow Boat Reaches US Shores

Spotify, a popular European streaming music provider, launched in the U.S. on Thursday. The music site is starting off its U.S. venture with an invitation-only beta that includes free, unlimited and premium plans. Spotify was first launched in Sweden in 2008 and currently boasts 1.6 million paying u...

EXPERT ADVICE

Beyond the iPhone App: Seizing Today’s M-Commerce Opportunities

Mobile truly has created an "always on society," where people are online and accessible 24 hours per day. Mobile platforms have become more than simple communications devices; they are lifestyle assistants that enable people to connect, interact, inform and influence. Because of this, they are also...

LINUX BLOG SAFARI

Dell’s ‘Love Letter’ to Linux: Now You See It, Now You Don’t?

Well, it's been an emotional rollercoaster ride here in the Linux blogosphere in recent days, thanks to Dell's proclamation -- and then apparent retraction -- of its love for Linux. "Ubuntu is safer than Microsoft Windows" read item No. 6 on Dell's "Top 10 list of things you should know about Ubuntu...

EXPERT ADVICE

Fueling the Momentum of Your Facebook Fan Page

For any of us who grew up in the age of digital, it's starting to feel like deja vu all over again as companies large and small flock to social media darling Facebook. It's not hard to understand the allure, given that there are over 400 million members -- 100 million of which live in North America;...

Tech Titans Lend Credibility to Bloom Box Hype

After years of keeping everyone in the dark about its solid oxide fuel cell technology, Bloom Energy officially brought its first product out into the sunlight Wednesday with a media event launching its Bloom Energy Server, a cleantech refrigerator-sized power plant for homes and businesses. Bloom u...

Is China Sweating Over Google’s Threat?

Following a hack attempt on Google originating in China, the Web search powerhouse stood up to the country's government and declared it would no longer cooperate with its censorship laws. In fact, it may stop doing business in China altogether. Doing that would cost Google hundreds of millions of do...

OPINION

Playboy’s Bunny Couldn’t Make the Hop to the Web

What the hell happened to the sort of man who reads Playboy? How could he let the Internet develop into the world's strip club -- and worse -- without taking Hugh Hefner's company along for the ride? There's no long tail for the Playboy bunny, judging from the rumored impending sale of Hefner's comp...

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