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EXPERT ADVICE

Amazon Rewrites the Conquest Advertising Textbook

You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars online. You usually buy Clif Bars, so you type the brand name into Amazon search -- but just as you're about to click the "Buy Now" button, you n...

OPINION

Calling BS on Clueless Predictions by Musk and Ma

There was an interesting dialog between Elon Musk and Jack Ma last week. Two of the most powerful men in the world, they both have invested heavily in artificial intelligence. Ma, who is the Alibaba Group cofounder and a huge advocate for the 12-hour a day six-day Chinese work week in tech, indicat...

OPINION

Technology Could End Mass Shootings

I'm tired of being upset about mass shootings and the government's seeming lack of progress to end them. I'm particularly tired of the partisan bickering around talking points that have no basis in fact. The left wants this to be about guns. The right wants to blame mental illness and video games. W...

OPINION

How Tech Could Rescue the Awful Democratic Debates

Like many of you, I watched eight-plus hours of Democratic debates last week, and they seem to be getting worse over time. The last effort made it look like CNN was trying harder to create drama than to help people make a choice among the candidates. We have a ton of technology -- some new, some in ...

OPINION

Why We All Need to Learn to Live on Camera

I was struck by a recent video of a soldier who apparently took some woman's parking spot and then went off the rails when she objected. He bad-mouthed the U.S. military and the U.S., abused his wife, and put his child at risk. A decade ago we probably wouldn't have seen this incident, but now there...

OPINION

Anticipating the Merger of Apple and Oracle

Like a lot of you, after reading about the departure of Jony Ive, I'm trying to wrap my head around Apple without a design focus. Now this isn't as hard as you might think, given the last truly successful Apple product came out around a decade ago and was called the "iPad." It is also somewhat ironi...

OPINION

AMD Slam-Dunks Intel at Computex and It’s a Good Thing

Like a lot of folks, I'm a tad sick of Intel. Last month we learned of its second big security scandal in as many years. Once again, the company not only neglected to disclose the problems in a timely way but also lacked a plan to recall the failed parts. Once again, buyers likely will have to cripp...

OPINION

The Rebirth of the Personal Computer

I went to Lenovo Accelerate last week and feasted my eyes on one of the most innovative PCs I've ever seen. However, as I absorbed the rest of Lenovo's announcements, I realized I was looking at just the tip of what could be a significant coming change in personal computers -- one that could eclip...

OPINION

Cisco’s Broader Take on Diversity

There should be no argument that we live in a diverse world, and that the technology industry doesn't reflect that diversity. The lack of diversity in employees makes it very difficult for companies, both in and out of the tech market, to address their increasingly diverse customer base effectively...

New Oculus Rift S Pushes VR Experience Up a Notch

Facebook unveiled its Oculus Rift S virtual reality headset at the Game Developers Conference in San Francisco. It will be available this spring for $399. With the Rift 2, Oculus "is following some of the trends set by Vive -- inside-out tracking, incremental improvement, and focus on comfort," obse...

LINUX PICKS AND PANS

Should You Run Linux Apps on Your Chromebook?

Linux apps now can run in a Chromebook's Chrome OS environment. However, the process can be tricky, and it depends on your hardware's design and Google's whims. It is somewhat similar to running Android apps on your Chromebook, but the Linux connection is far less forgiving. If it works in your Chro...

Lenovo, Verizon to Reincarnate Motorola Razr as Foldable Smartphone: Report

The Motorola Razr -- once the hottest flip phone available -- is being revived as a smartphone with a foldable screen, according to reports. It will be offered exclusively through Verizon in the United States, possibly in February, although the device is still being tested and the launch date is not...

Google Assistant Gets More Features, Greater Reach

Google this week debuted a slew of new capabilities for Google Assistant at CES in Las Vegas. The new Connect platform lets device manufacturers incorporate Assistant into their products easily and cost-effectively. Connect uses Google's existing smart home platform to expand to new device types, wh...

OPINION

The Smartest Tech Products of 2018

Picking a product of the year is anything but trivial because the products I cover every week range from headphones to laptops to books, cars and more. So, I thought I'd try something different this year and pick six products that each deserve the title and then name a winner that stands out from th...

To earn your loyalty as a consumer, how important is it that a brand provides a personalized experience?
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