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INSIGHTS

Building the Salesforce Franchise

Franchising is a tried-and-true business model with numerous permutations that benefit all participating parties. For the vendor it's a great model for expanding without all of the downside risk associated with building a business, like finding all the financing and hiring people. The franchisor gen...

TECHNOLOGY LAW CORNER

Is Privacy Possible in 2020?

The California Consumer Protection Act goes into effect in 2020, and other state and federal laws are on the horizon -- but is it possible that these state laws will really provide us privacy? How many readers take the time to read the privacy policy, or click agreement, when they download a new ver...

INSIGHTS

Autonomous Linux and the IT Utility

Oracle came late to cloud computing, joining the fray only after competitors like Microsoft and Salesforce had established dominant positions, and newcomer Amazon Web Services leaped from a standing start to a position of dominance. Amazon is so strong in the cloud that it is on the cusp of extingui...

Uber Drones to Make Meal Drops This Summer

Uber Elevate, the aerial arm of rideshare service Uber, will test a fast food delivery by drone service later this summer in San Diego. Delivery destinations won't be houses or apartment buildings, however, but instead will be "designated safe landing zones." Those landing zones could include the r...

INSIGHTS

Social Media’s Next Act

A little over 10 years ago, we were toasting social media as the great innovation that would enable CRM to traverse the mythical last mile between vendors and customers. Every analyst had something positive to say about social and its future role in CRM. I wrote a paper in 2004 forecasting that soci...

EXPERT ADVICE

7 Timeless Tips for Small E-Commerce Businesses

From big companies to small-town mom-and-pop shops to "mompreneurs" working from home, e-commerce is the key to keeping revenue streams flowing and businesses afloat. In fact, e-commerce is really the only way for you to ensure your business' longevity these days, especially if you are a small retai...

EXPERT ADVICE

7 Priceless E-Commerce Tips for Small Businesses

From big companies to small-town mom-and-pop shops to "mompreneurs" working from home, e-commerce is the key to keeping revenue streams flowing and businesses afloat. In fact, e-commerce is really the only way for you to ensure your business' longevity these days, especially if you are a small retai...

INSIGHTS

The Social Utility 2

Social is nearing the end of its "hypecycle." During that early phase, an innovation is seen as everything from a cancer cure to free lunch. Most of the claims prove baseless, but then something curious happens. Users take another look and discover some things that the innovation is a perfect fit fo...

ANALYST CORNER

The Danger of Underestimating Your Brand’s Value

A solid brand is key to business success, but over the years I have seen many companies try to commit suicide by killing the brand identities they spent so many years and so much money creating. Many are now gone. Others are still around, but in a weakened position. You must give the customer a comp...

OPINION

Are You Engineering the Customer Experience Out of Your Business?

Automation. Robots. Technology taking our jobs. I defy you to pick up a business magazine and avoid this topic -- it will be in there somewhere. However, there's another theme you won't be able to avoid: the need to focus on the customer experience. These two trends are in tension much of the time.

Bitcoin Surges Past $16K: Will the Bubble Burst?

Cryptocurrency bitcoin soared to $16,777 on Thursday, reaching a market capitalization of $274 billion, according to Bloomberg's composite of exchanges. That was up from just $10,000 last week, and up some 1,500 percent from the beginning of 2017. The latest price increases have come as bitcoin incr...

Cleveland Murder Intensifies Scrutiny of Facebook Live

Video footage of a senseless murder in Cleveland, posted after the fact on Facebook Live, has attracted national attention to the role of the platform in criminals' minds. Authorities Tuesday morning announced that Steve Stephens -- the 37-year-old suspect wanted for the cold-blooded shooting of Rob...

McDonald’s Puts Mobile Ordering to the Test

McDonald's has begun testing new mobile ordering and payment functionality at 29 of its restaurants in Monterey and Salinas, California. It will expand the pilot to another 51 restaurants in Spokane, Washington, on March 20. The company will run multiple pilots to gather customer feedback, work out ...

Apple, Ireland Balk at EU’s Bill for Back Taxes

Apple and the government of Ireland are fighting what some view as a European Union tax grab. The two recently filed a formal appeal of the EC's decision ordering Apple to pay nearly $14 billion in back taxes, based on its finding that Ireland had given Apple several illegal tax breaks. The commissi...

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