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Novell Touts Linux With New Marketing Campaign

On the heels of its recent Suse Linux Enterprise 10 platform release, Novell said it would put its marketing money where its mouth is with a multimedia ad campaign for Linux. The campaign, dubbed "Your Linux is Ready," will be backed by the company's entire fourth quarter advertising budget, will co...

Mozilla Picks Winning Firefox Flicks

Mozilla named the winners of its Firefox Flicks video contest at the San Francisco International Film Festival last week. Nearly 300 Firefox fans submitted entries in the competition to promote the open source browser through short film. The grand prize went to "Daredevil," which will be short-liste...

IBM Challenges Microsoft With $300 Million Ad Campaign

In a move to extend the growth of its Linux-based products, IBM on Thursday announced a new initiative designed to help customers migrate from Microsoft Exchange to IBM Lotus Notes and Domino on Linux. Big Blue will sink US$300 million into an ad campaign to woo customers away from its industry riva...

Mozilla Readies Firefox 2.0 Alpha 1

The Mozilla Foundation is preparing to launch yet another version of its open-source Web browser -- ahead of Internet Explorer 7. The Mozilla development team freezed the code for Firefox 2.0a1 last Thursday, according to the minutes of a March 14 Firefox 3 status meeting at the foundation's headqua...

OPINION

Open-Source Licensing: Here’s What I’ve ‘Noticed’

Open-source license compliance is a sensitive topic. Lawyers and technicians have devoted endless hours, lengthy blog postings and much mental energy to questions like, "What is a derivative work?" and "What is distribution?" Very interesting stuff indeed, and grist for meaty discussions. However,...

Mozilla Calls on Indie Filmmakers for Innovative Ads

Mozilla is calling on independent filmmakers looking for their first big break. The open-source software maker yesterday launched the Firefox Flicks Ad Contest, which calls for submissions of 30-second ads from anyone and everyone. Mozilla has seen over 10 million Web users adopt Firefox 1.5 in less...

Firefox Contest Calls on Independent Filmmakers

Mozilla is doing something that no open-source Web browsing project has ever done before -- using independent filmmakers to spread the word about its next release. Call it open-source marketing. Mozilla is reportedly preparing to tap into the large community of amateur filmmakers to produce 30-secon...

IBM Drops Patent Claims Against SCO

In a move to speed up the outcome of an ongoing legal dispute, IBM on Friday agreed to drop its patent infringement claims against the SCO Group. Big Blue initially filed the claims in August 2003. The countersuit was a response to SCO's lawsuit that alleged IBM has infringed its Linux patents. IBM ...

Linux and the Desktop: Will it Jump the Hump?

Much the same as any other open-source debate, opinions about the future of Linux on the desktop are about as varied as they come. On one side you've got the Desktop Linux Consortium with its mission to advance the open-source operating system on desktops everywhere. On the other side you've got sof...

Sun To Launch $50 Million Marketing Campaign

Sun Microsystems is embarking on a new US$50 million marketing campaign, it was revealed today. The company is pointing to success stories with clients like online auctioneer eBay, General Motors, and Major League Baseball in an effort to show the world how its products and services help connect peo...

Two New Products Tighten Firefox Security, Privacy

Anonymizer, a leading provider of Internet privacy and security products, plans tomorrow to release Anonymizer Total Privacy Suite, the first comprehensive identity protection product that works with Firefox, Mozilla's popular open-source Web browser. The new software, available for online purchase ...

Nokia Denies Migration to Firefox

Reports that Nokia has replaced 55,000 desktops running Microsoft's Internet Explorer Web browser in favor of Mozilla's Firefox at its Swedish operations are bogus, according to the company. Nokia spokesperson Chantal Boeckman told LinuxInsider that "the IDG reporter got the information wrong. We ha...

OPINION

All I Want for Christmas Is To Own the Experience

Holiday shopping sure has changed. This year, my shopping list includes all things digital -- a TiVo box, some DVDs, perhaps even a digital camera. A generation ago, consumer goods did not come with microprocessors. Back then, once you bought something, you owned it. You could use it however you ...

Microsoft Program Exploits Infringement Fears

Microsoft announced today that it would extend its indemnification program to all end-users of its software products. According to analysts, however, the move is more a way to ease customers' fears than a real value-add. The software giant's policy protects end users of software from the legal cost...

Microsoft’s Linux Strategist Speaks Out

To be a Linux strategist at Microsoft seems a contradiction, even an oxymoron. It is like being a vegetarian butcher shop owner, or a pacifist Army general. Yet Martin Taylor, with the official title of general manager of platform strategy, must fill just such a role. In a recent Computerworld

Microsoft Asked To Change Misleading Linux Ad

The UK's Advertising Standards Authority (ASA) has asked Microsoft to change an ad that claims Linux has been found to be over 10 times more expensive than Windows Server. The group evaluated the truthfulness of the ad after a number of public complaints were filed. In the ad, Microsoft cites figure...

Linux Makes Its Mark in France

The French Ministry of Equipment will be migrating to Linux, replacing 1,500 office and infrastructure Microsoft Windows NT servers with Mandrakelinux Corporate servers. Mandrakesoft, a top European Linux player, also was chosen for deployment, training and support for the Linux strategy. Mandrakeso...

LOOKING FORWARD

Using Tech To Fix Elections: Part Two

This week's column is about the nature of the software needed to go with the elections administration hardware laid out in last week's column. In brief, the idea was to ignore political reality long enough to imagine a system in which the voting support application runs on the local servers but capt...

INDUSTRY ANALYSIS

Grading the Windows-vs.-Unix Debate

My server has been getting a lot of hits lately from searches that request things like "windows vs. Unix term paper." On the one hand, I suppose this reflects increased academic interest in Unix. On the other, it does make me wonder about the marking keys used to judge a student's success in differe...

INDUSTRY ANALYSIS

Practical Open Source Corporate Policies

What is the safest advice an intellectual property attorney can give clients concerned about potential litigation? "Do absolutely nothing." The truth is that making or selling any products might get you sued for patent infringement. Advertising might get you sued for trademark infringement. And don'...

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